Content isn't a box you check. It's a tool that empowers your audience to make the best decisions possible.

 
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STRATEGY

goal-driven and award-winning

engaging, smart, measurable, diverse, creative

Bright blue old school video camera

CREATION

writing and editing

articles, scripts, ebooks, presentations, course development

Game Strategy Plan

LEADERSHIP

team-building, program development, process and project management

SAMPLES

The samples below highlight recent full-service projects where I drove strategy, served as writer and/or substantive editor, and oversaw project management and final production. Click on an image for more information and to review the work.


Looking for a specific subject-area or medium? Contact me.

 
 
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Stratus.HR

Grew views per week 15x in 2020 and 2021. Strategized and launched sales-enablement, social channels, email program, and acquisition-driven editorial stream.

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HealthCatalyst

Built content-led marketing department. Developed SEO-optimized content process to move keywords to top 3 rank, created sales-enablement and on-demand asset process. Focused content on thought leadership to build reputation quickly and drove initial push into social and live events.

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Lendio

Rebuilt and redirected marketing content program with 100% outsourced team exceeding deliverables KPIs. Strategized and launched gated content program. Developed messaging for prospect and client lifecycle communications boosting conversions in segmented audience by 60%.

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Nezy.com

Grew from 0-10+ clients in first 6 months with 80% outsourced team. Clients included Domo, Pluralsight, Qualtrics, Mountain American Credit Union.

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Ancestry.com

Achieved 60% open rates for digital magazine among non-subscribers. Strategized and ran company’s largest acquisition campaign with a focus on educational and creative assets, video series, and social advocate program. Managing editor of Folio-award winning enthusiast magazine.

 
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ABOUT ME

Writer. Editor. Leader​. Realist.

What you need to know: I don't miss deadlines. I love limitations and constraints. Give me a challenge and I'm diving in.


With more than 20 years experience as a marketing and editorial professional, I understand the purpose that content serves — and it’s never just to “check a box” or fill a space. That means my first step is always to learn about the audience, what motivates them, how they engage, and where to find them. Then the planning (and writing) starts.

You have an audience to reach. I’m there to make sure your content finds them, engages them, and empowers them to make smart decisions.

 

Get in touch

Based in Park City, UT, USA and working remotely worldwide

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