Content isn't a box you check. It's a tool that empowers your audience to make the best decisions possible.
STRATEGY
goal-driven and award-winning
engaging, smart, measurable, diverse, creative
CREATION
writing and editing
articles, scripts, ebooks, presentations, course development
LEADERSHIP
team-building, program development, process and project management
SAMPLES
The samples below highlight recent full-service projects where I drove strategy, served as writer and/or substantive editor, and oversaw project management and final production. Click on an image for more information and to review the work.
Looking for a specific subject-area or medium? Contact me.
Stratus.HR
Grew views per week 15x in 2020 and 2021. Strategized and launched sales-enablement, social channels, email program, and acquisition-driven editorial stream.
HealthCatalyst
Built content-led marketing department. Developed SEO-optimized content process to move keywords to top 3 rank, created sales-enablement and on-demand asset process. Focused content on thought leadership to build reputation quickly and drove initial push into social and live events.
Lendio
Rebuilt and redirected marketing content program with 100% outsourced team exceeding deliverables KPIs. Strategized and launched gated content program. Developed messaging for prospect and client lifecycle communications boosting conversions in segmented audience by 60%.
Nezy.com
Grew from 0-10+ clients in first 6 months with 80% outsourced team. Clients included Domo, Pluralsight, Qualtrics, Mountain American Credit Union.
Ancestry.com
Achieved 60% open rates for digital magazine among non-subscribers. Strategized and ran company’s largest acquisition campaign with a focus on educational and creative assets, video series, and social advocate program. Managing editor of Folio-award winning enthusiast magazine.
ABOUT ME
Writer. Editor. Leader. Realist.
What you need to know: I don't miss deadlines. I love limitations and constraints. Give me a challenge and I'm diving in.
With more than 20 years experience as a marketing and editorial professional, I understand the purpose that content serves — and it’s never just to “check a box” or fill a space. That means my first step is always to learn about the audience, what motivates them, how they engage, and where to find them. Then the planning (and writing) starts.
You have an audience to reach. I’m there to make sure your content finds them, engages them, and empowers them to make smart decisions.