Because content should do more than check a box.
CONTENT STRATEGY AND MARKETING
Edit.works creates marketing and content strategies that hit goals, convert prospects, and close deals. Smart, measurable, diverse, creative, award-winning.
CONTENT WRITING AND EDITING
Work with a content pro who researches, creates, and delivers content on target and on deadline. Articles, blogs, webpages, data journalism, ghostwriting, and more.
CONTENT PROGRAM LEADERSHIP
Whether it's a new content program or the revamp and relaunch of an old one, Edit.works' content is optimized to achieve goals. On budget, on-task, on-time.
SAMPLES
These samples (thumbnails below) highlight recent full-service projects including strategy, content creation, project management, and final production.
Click an image for more information and to review the work. Or select "Content portfolio" or "Industry portfolio" for specific sample types. Want to learn more about a custom service, like an SEO content audit and refresh project? Contact me
RESULTS
Stratus.HR
Grew views per week 15x in 2020 and 2021. Strategized and launched sales-enablement, social channels, email program, and acquisition-driven editorial stream.
HealthCatalyst
Built content-led marketing department. Developed SEO-optimized content process to move keywords to top 3 rank, created sales-enablement and on-demand asset process. Focused content on thought leadership to build reputation quickly and drove initial push into social and live events.
Lendio
Rebuilt and redirected marketing content program with 100% outsourced team exceeding deliverables KPIs. Strategized and launched gated content program. Developed messaging for prospect and client lifecycle communications boosting conversions in segmented audience by 60%.
Nezy.com
Grew from 0-10+ clients in first 6 months with 80% outsourced team. Clients included Domo, Pluralsight, Qualtrics, Mountain American Credit Union.
Ancestry.com
Achieved 60% open rates for digital magazine among non-subscribers. Strategized and ran company’s largest acquisition campaign with a focus on educational and creative assets, video series, and social advocate program. Managing editor of Folio-award winning enthusiast magazine.
ABOUT ME
With more than 20 years experience as a content, marketing, and editorial professional, I understand that content never just “checks a box.”
You have an audience to reach. I’m there as a strategist and SEO pro to ensure your message does exactly that, and as a writer and editor to provide engaging and empowering info to your audience.
Ready to learn more? Send me message and we can talk. You can also find me on Linkedin.